Make money doing the work you believe in
Immediate questions
Given the sophistication and the hiring of third parties, when and where was this plan hatched?
Would you mention a specific organisation like Joshua Kushner’s Thrive Eternal in the announcement if you weren’t significantly far along in the negotiation?
Is Gianni Infantino in too deep when it comes to Trump world?
A plan of this nature can’t be delivered single-handedly so what, for example, is the involvement of Infantino’s right hand man, Fifa General Secretary Mathias Grafstrom in all this?
How long has ‘commercial advisor’ Greg Maffei - a big media player - been working this up?
Will Fifa only be looking to Big Finance America and Saudi sovereign wealth to raise money, or does it have other leads?
Does non-controlling minority investment mean you can’t advocate for an even more expanded World Cup, staged every two years?
In framing this as dependent on wider Fifa approval, to what extent is this ultimate smart politics or deeply cynical and brazen attempt to win votes through the promise of $20 million?
A plan to raise $4.2 billion after a $15 billion World Cup - how rich does a global governing body actually need to be? Should be?
Actually, how do you define a ‘governing body’ these days?
What can and can’t be sold in sport, and who should decide that?
Should the idea of a Commissioner of global football/the World Cup be immediately ruled out?
Has anyone mentioned this to players or clubs, and how much of the newly-sized pie will they be asking Fifa for?
How precisely does Uefa turn its swift rebuttal into real action - and the ultimate threat of a boycott or split - when two of its members are hosting the next men’s World Cup?
There are four long years until the next opportunity to boycott a men’s World Cup, so is next year’s Women’s World Cup poised to become collateral damage here?
What would it take for the FA to withdraw its bid (the sole bid) for the 2035 Women’s World Cup?
What will US Soccer and MLS’ position be, given the commercial bonanza of 2026 and an apparent desire to host again as early as 2038?
Would - could - the US step in as early as 2030, in the unlikely event that was required, given it has a Women’s World Cup in 2031?
What does a Uefa-led breakaway from Fifa actually look like in practice?
Who can be persuaded to run against Infantino, even if the likelihood of victory is slim?
