what can i choose to signal that i am both cool in a slightly-out-of-reach way and at the same time totally down to earth? do i lean overly sincere, bordering on twee, or eclectic and brash? how should i reckon with the small level of influence that i have, and is it ethical to even propose that people need more stuff? in our modern world, is there a more easily communicable way to transmit one’s own ever-important BRAND