Anyone here running a company should be spending an enormous amount of time figuring out their live shopping strategy, as well as their GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategy too. If you don’t do that, you’re setting yourself up for a very challenging 2027, 2028 reality. Live shopping really is QVC, but on social. The level of opportunity for every individual and business, because of the way the algos are in social right now, is profound. Because when a person or a company goes live, they will find audiences. The algo will bring you to new people in the feed. This Is Happening Now