I’m writing an article and it should be done by now as I found (either on social media or through LLMs) some fantastic quotes that are a prefect match… except none of them are real.

3 exhibits:

In the words of Dr Richard Fletcher from : trust is migrating from mastheads to individuals.

Jay Acunzo, author of Break the Wheel, notes that in high-stakes sales, trust is a byproduct of time spent.

Chris Walker (CEO of Passetto) famously argues, B2B buyers do 80% of their research before they ever talk to sales. If your executives aren't visible in their feed, you don't exist in that 80%.