Back from Asia, where food is cheap, fresh, and incredible.

Now I’m paying £20 for a mediocre burger with clichés like

"We do it differently here"

"We were just two guys with a crazy idea"

plus a sauce called "Hot Bitch."

No, you don’t do it differently. No, it’s not a crazy idea.

It's not A1 Wagyu beef with real olive oil mayo and triple cooked truffle fries. It's just a burger.

Why is eating here always wrapped in gimmick-filled disappointment?