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A little Hard Court scoop for your Friday afternoon: The ATP Tour is kicking off its spin on tunnel walks at Indian Wells this week, with a handful of players styled in high fashion and filmed walking on-site. It’s a push to frame tennis players as sartorial stars in the vein of leagues like the NBA and WNBA.

I covered the ATP’s fashion initiative launch last year for Vogue Business, linked in the comments.

Feb 27
at
9:01 PM
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