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Here’s what I know about having a large platform on other social media sites.

NONE of them drive any traffic to Substack. None.

Less than 1% of my traffic comes from any social network.

The average American today is significantly wealthier than even the top 1% in the Roman, Han and Aztec empires.

Looking at the data in 2023 US Purchasing Power Parity:

  • The average American earns around $81,695

  • The top 1% in the Aztec Empire earned about $70,421

True for Strength In Numbers as well. Social as top of funnel is dead

Here’s what I know about having a large platform on other social media sites.

NONE of them drive any traffic to Substack. None.

Less than 1% of my traffic comes from any social network.

You made it, you own it

You always own your intellectual property, mailing list, and subscriber payments. With full editorial control and no gatekeepers, you can do the work you most believe in.

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Just like most school shooters since 1999, Hale became obsessed with Columbine years before she opened fire inside The Covenant School in Nashville.

What's a little different about Hale's case is the level of detail and effort that when into mimicking the Columbine shooters. She recorded her own version of "The Basement Tapes" on actual V…

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