This kind of typeface, often seen on academic books of the 70s.

There’s much debate about aesthetic changes like these. When it comes to architecture, one of the silliest explanations is, “they’re making it bland and boring to demoralise you.”

My 2 cents: McDonald’s austerity, for instance, reflects a change in the market they’re targeting. Many products previously aimed at children no longer are. Wes…