Most coaches tell you to stick to your topic and post only about it online. It’s what they call your “sales authority” - aka what people find out about you when they go through your posts and notes.

I disagree.

I strongly believe that people always buy from people. Especially from people they like and trust.

Sharing your beliefs. Your opinions. Your struggles. Your story. This is what makes you human. This is half of what makes people buy from you too.