Mike Rea, IDEA Pharma | Substack

Mike Rea, IDEA Pharma

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CEO IDEA Pharma. Pharmaceutical innovation geek. Senior Fellow @fastercures. Author: Pharmaceutical Positioning. My record label: Medical Records. Large, Geordie, dog fan, street-foodie

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Asymmetric Learning - Pharmaceutical Innovation

By Mike Rea, IDEA Pharma

Innovations in Pharmaceutical Innovation A blog/ part-work from Mike Rea, CEO of IDEA Pharma, exploring pharmaceutical innovation in general, and more specifically the approach to using the learning process for competitive advantage

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