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Voter Acquisition Cost for 2028: $150 per voter.
What is voter acquisition cost?
The cost is different based on method used In, 2028 that cost will range from between $100 to $150. General rule: The closer you get to an election the higher the cost.
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Determining the average cost to acquire a vote in U.S. national elections involves analyzing various campaign strategies and their associated expenses. Here's an overview of different methods and their estimated costs per vote:
Campaign Strategies and Their Costs
Door-to-Door Canvassing: Personal interactions have proven effective. Research indicates that door-to-door canvassing can increase voter turnout by approximately 2.5 to 4.3 percentage points, with an estimated cost of about $31 per vote.
Volunteer Phone Calls: Engaging voters through phone banking by volunteers can raise turnout by about 1.9 percentage points, costing approximately $35 per vote.
Direct Mail Campaigns: Sending nonpartisan direct mail requires around 273 pieces to yield one vote, translating to about $91 per vote. Partisan direct mail has been found to have no significant effect.
Commercial Phone Banking: Utilizing commercial phone banks is less effective, with costs ranging from $58 to $125 per vote.
Leafletting: Distributing leaflets has an estimated cost of $47 per vote.
Field Offices: Establishing local campaign offices can influence voter turnout, with an estimated cost of $49.40 per vote.
Overall Campaign Spending
Total campaign expenditures also provide insight into voter acquisition costs:en.wikipedia.org/wiki/P…
2020 Election: Approximately $14 billion was spent on federal election campaigns, making it the most expensive campaign in U.S. history.
2024 Election: The total cost of federal elections was approximately $15.9 billion, with $10.3 billion spent on congressional races and $5.5 billion on the presidential race.
To estimate the cost per vote in presidential elections, consider the total spending divided by the number of votes received. For example, in 2020, with approximately 159 million votes cast and $14 billion spent, the average cost per vote was about $88. However, this is a simplistic calculation and doesn't account for variations in spending efficiency across different campaigns and strategies.
It's important to note that these figures can vary based on numerous factors, including the competitiveness of the election, geographic considerations, and the effectiveness of specific campaign strategies.
