If your view is that a TikTok audience can’t translate to Substack subscriptions—that they’re all too low-brow and have short attention spans—then you’ll need to explain BookTok, the biggest thing for book sales since the advent of the bestseller list.
Many, if not most, of my smart, literary friends enjoy both Substack and TikTok. Good culture can take many forms.
That snowy layer of icing is so deceptive. It looks as if it should peel off in one satisfying crunch- like the feeling when you successfully break apart a Custard Cream.
But instead, most of the layer stays firmly in place, limpeted to the soil and protecting those inquisitive green noses from the freezing temperatures 🌱