Jeff Herring on Substack: "Content Profit Starts with Mind Reading (Almost) If You’re Guessing, You’re Losing. Creating content without knowing your ideal client is like throwing darts blindfolded. Skip the guesswork. Get inside their head. Speak their fears, dreams, and secret frustrations better than…"

Content Profit Starts with Mind Reading

(Almost)

If You’re Guessing, You’re Losing. Creating content without knowing your ideal client is like throwing darts blindfolded. Skip the guesswork. Get inside their head. Speak their fears, dreams, and secret frustrations better than they can.
They Don’t Want More Information—They Want Transformation. Your audience isn’t drowning in a lack of content. They’re drowning in too much of the wrong kind. The content that sells? The kind that makes them say, Wow, this was made just for me.
Stop Talking About What You Do—Talk About What They Need. Nobody cares about your expertise until they see how it changes their life. Make your content about them, and they’ll line up to buy from you.

What’s one problem your audience struggles with that they don’t even realize is the real issue?

Mar 15

7:42 PM