If you’re talking to everyone, you’re selling to no one.

Get ridiculously specific.

Stop chasing “anyone who needs what I offer.”

Who is your dream client?

What keeps them up at night?

What words do they use?

The clearer you get, the easier they’ll say, “This is exactly what I need!”

Solve their deepest problem, not just their surface one.

People don’t buy products or services—they buy solutions to their struggles.

Sell weight loss?

They want confidence.

Sell marketing?

They want sales.

Speak to the real pain point, and they’ll throw their money at you.

Go where they already hang out.

Your perfect client is out there, but are you showing up in their world?

Find their favorite platforms, groups, and conversations.

Substack is great for this!

Meet them where they are, and suddenly, they’ll feel like you get them before you even make an offer.

What’s one way you can refine your messaging today to attract your most profitable prospect?