Now, I should say on my own behalf that I do try to contribute. But I also sense, paradoxically, my own attention, depth of thought, patience being eroded by the very act of so-called contributing.

Much of modern copywriting falls into one of two categories: embarrassingly lazy, or farcical and nonsensical. But a closer reading reveals something sad: companies barely have the confidence to market their own products. One often gets the impression, as a customer, that even the company doesn’t believe what they’re saying.