Josh Francia 

CMO with 20+ years of experience building brands and developing marketers. Sharing bold insights and strategies to help grow your brand and your career.
Latest post
The Psychology of Conversion

You don’t need a bigger budget. You need a better conversion rate.

Too many marketers focus on more traffic when they should focus on more conversions.

• Test your headlines (80% of people read only that).

• Reduce friction—every extra click costs you conversions.

• Build trust with social proof (testimonials, reviews, real results).

• Simplify choices—too many options paralyze action.

Small tweaks can lead to BIG revenue jumps.

Log in for more
Or create an account

Leadership without principles is just management.

Principled leaders stand for something—even when it’s inconvenient.

They make decisions based on values, not just short-term wins.

✅ They choose integrity over easy wins.

✅ They stay consistent, even under pressure.

✅ They build trust because people know where they stand.

Your principles define your leadership more than your title ever will.