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Okay, who sent me this gift? (And how did you know it was exactly what I needed?)

Loyalty > vitality

Substack isn’t about going viral.

It’s about going deep.

Chasing trends might get you clicks, but it won’t build loyal readers.

Write what matters.

Mistletoe on bare trees in December: nature’s baubles.

"If you really want to piss people off, you can do two things: Attain some happiness or tell the truth."

—Tennessee Williams

Ken is covering this story better than The NY Times or Wall Street Journal. This is the new normal—indie journalism is now breaking important stories on a regular basis.

The judge presiding over the Luigi Mangione case is married to a former Pfizer executive. More about the judge here:

✨✨✨Christmas Eve✨✨✨

Today’s choice might come as a bit of a surprise to you. Where are those big fat globes of gloriousness, I hear you ask?

Well, I’ve already mentioned that choosing has been really tricky, as I’ve really tried to keep the best (the best of the best) till last.

Yesterday’s rose was up for premier position, until I went out…

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