Ran an incognito test this weekend. Asked an AI assistant to find a cat photographer in Tucson.

I showed up. Second on the list, 5.0 stars on the map.

The description it generated: "Offers pet photography alongside portrait work. Good option if you want something a bit more polished/artistic."

My site has schema markup, 20 years of documented shelter work, two published books, and a CPP credential. None of that surfaced in the first response.

The infrastructure exists. The AI isn't reading it yet.

Tomorrow's issue is about the gap — and the technical layer that's supposed to close it.