You ever admire someone from afar and then get the chance to connect behind the scenes and realize they’re even better than you imagined?

That’s not a coincidence. That’s the result of showing up with authenticity, humility, and generosity every day. Great humans attract greatness around them.

Recently, I’ve gotten to know a few people I’ve long respected. Authors and creators whose work impacted me from a distance. What stood out wasn’t just how talented they are. It’s how thoughtful, grounded, …

I dare you to write just one.

One sentence.

Then one paragraph.

Then one page.

Then one chapter.

And see if you can stop.

Most paid communities don’t fail from lack of content. They fail from lack of culture.

Belief gets attention. Belonging builds identity. Behavior drives transformation.

In this final chapter of my upcoming book (Mini Book Money), I break down the framework I call the Culture Codex and how it turns your audience into advocates, your product…