Jean Baudrillard on three hypothesis for information in Simulacra and Simulation (1981):

"We live in a world where there is more and more information, and less and less meaning.

Consider three hypotheses.

Either information produces meaning (a negentropic factor), but cannot make up for the brutal loss of signification in every domain. Despite efforts to reinject message and content, meaning is lost and devoured faster than it can be reinjected. In this case, one must appeal to a base productivity to replace failing media. This is the whole ideology of free speech, of media broken down into innumerable individual cells of transmission, that is, into “antimedia” (pirate radio, etc.).

Or information has nothing to do with signification. It is something else, an operational model of another order, outside meaning and of the circulation fo meaning strictly speaking. This is Shannon’s hypothesis: a sphere of information that is purely functional, a technical medium that does not imply any finality of meaning, and thus should also not be implicated in a value judgment. A kind of code, like the genetic code: it is what it is, it functions as it does, meaning is something else that in a sense comes after the fact, as it does for Monod in Chance and Necessity. In this case, there would simply be no significant relation between the inflation of information and the deflation of meaning.

Or, very much to the contrary, there is a rigorous and necessary correlation between the two, to the extent that information is directly destructive of meaning and signification, or that it neutralizes them. The loss of meaning is directly linked to the dissolving, dissuasive action of information, the media, and the mass media…

Behind this exacerbated mise-en-scene of communication, the mass media, the pressure of information pursues an irresistible destructuration of the social.

Thus information dissolves meaning and dissolves the social, in a sort of nebulous state dedicated not to a surplus of innovation but, on the contrary, to total entropy.

Thus the media are producers not of socialization, but of exactly the opposite, of the implosion of the social in the masses. And this is only the macroscopic extension of the implosion of meaning at the microscopic level of the sign.”

Dec 22
at
7:18 AM