“Intellectualism” is the new trend. I have been seeing “how to be smart, that makes you look cool” trending. From lectures at bars to bookshops hosting dating events, “intellect” has found its new meaning as an accessory. If you talk “politics” and name drop “podcasts” in your yaps, you are the aspirational cool person. Businesses are going to make you brain-ded but help you “look” smart. #trend