Darren Hemmings 

I am the founder and MD of Motive Unknown, a strategic marketing agency based in the UK. We operate primarily in the music business, though we also work with music-related brands too.

A new Network Notes just went up, showing how AI web scraping is affecting the information that fans get when using GPT et al to find more info about a band or artist. If anything, it is only underlining how important it is to have an official website - and an official biog on that site. More below!

🔵 AI is reinforcing the need for artist websites

Today’s Network Notes shares some thoughts about how artists need to focus back on local scenes and connecting with other like minds in order to really build a groundswell of interest.

🔵 We need subcultures and scenes back - both online and off
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The other day I invited my old radio buddy

to join me on Soho Radio to run through a load of records which linked together Roberta Flack, Eugene McDaniels and Les McCann (a bit like my most recent Dubstack chapter, but with diversions into Supermans II to IV.

Listen back here