Nir Eyal | Substack

Nir Eyal

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

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Nir Eyal's Substack

Nir Eyal's Substack

Nir Eyal, the bestselling author of Hooked and Indistractable, writes about business, behavior, and the brain.

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