Been reflecting on a compelling point from Gustavo Sanchez 🔥 ‘s “The MVP → GA Speed Trap." It really nails why so many great product launches fail to achieve sustained usage.

We often define 'delivery' as shipping code or hitting a General Availability milestone. But that's where the trap lies. The actual goal isn't shipping bits; it's driving user 'adoption'—facilitating a permanent change in user behavior.

The real work post-launch shifts from coding to fostering new habits. It's less about building more features and more about deeply integrating product, marketing, and sales to shape and test for how users actually incorporate the new tool into their workflow.

This isn't just semantics; it's a fundamental mindset shift that separates products that merely exist from those that truly thrive and create value.

What are your go-to strategies for driving true adoption beyond the launch buzz?