PMs and designers have spent years asking: “How do we make this experience feel effortless and delightful?” The answer was usually found in thoughtful UX patterns, smooth interactions, and beautiful aesthetics. This question doesn’t disappear. Humans will continue shopping on websites and apps, and design will remain important for that segment. But now, a second question emerges alongside it: “How do we make our product logic, data, and value proposition transparent to an AI system making a split-second decision?”