Rob has confused how men evaluate women for sex with how they evaluate women for marriage. Of course women are also judged as a full human being and rejection hurts for similar reasons it hurts men - you’re being judged as not worthy of partnership.

The specific mix and weighting of traits that the average woman cares about in men will differ from those that the average man cares about in women, but it goes far beyond looks. If women not being willing to sleep with you is the ultimate judgement men have to face as evolved beings, men not being willing to marry you is the ultimate judgement women face as social beings.

Men are much less picky when it comes to short term sexual partners because the cost/benefit of casual sex in an evolutionary environment is much better for men, but when it comes to marriage, where men will be investing extremely heavily in one woman, they are just as picky as women. And women typically want the commitment more and earlier - men decide when to propose.

It’s also not all that uncommon to see examples of hot women who are confused as to why they’re single and who see not being able to get a man to commit as a painful judgement on them as a person - watch some reality tv shows for gods sake!

Unless you’re the most basic woman in the world with nothing to differentiate yourself and all you want is a decent looking guy who’s nice and responsible enough to marry, your looks are unlikely to be the main thing that gets a man to commit to you. Plus, there’s only so much you can do about how you look. Once you’re in shape and practicing good hygiene you’re 95% of the way to your peak, and investing time in expensive beauty treatments and / or clothes might be fun, but it is unlikely to turn any man’s heads you wouldn’t have turned without them (you can only get ~10% hotter).

If women want to make themselves more attractive for marriage they should invest in finding ways to showcase the traits that make them extremely high value to some subset of men that they want to / are suited to attract. If you have a hobby that is mostly male lean into that! Men like women who like things they like, and if that thing is something very few women like you’ll be shooting fish in a barrel.

Oh, and one other thing, Rob and Richard both speak to relatively young and male audiences. Young men already care a lot about looks, but overweighting this metric when selecting a partner can be to their long term detriment. I think it would be more socially beneficial to counsel these men on all of the traits that matter after marriage and kids and which they may not appropriately value than is reinforcing that women are mainly valued for their looks.