I see now that “write short” means “shorter posts get better engagement”.

I’ve been testing writing short, and they easily get read more and shared more.

The thing with short articles is that they are focused on one point and one point is easier to share.

Generally, they are more emotion/relationship focused, so people more easily see themselves inside of those posts, meaning they offer a high level of connection, which leads to a high level of engagement.

Long articles are usually meant to fully encircle a topic. They aren’t meant for people to see themselves in them. They are meant to last forever, so they are less relational. They are less about meeting you where you are now than to bring you forward somewhere you don’t even understand yet.

I’ve been wondering for the past year what “write short” actually meant, and that has to be it.

Longer posts don’t get read or shared or commented on nearly as much as shorter ones, but short post don’t have as much staying power.

There are posts I wrote years ago that I still reference constantly, and they are always the longer, more in-depth articles.

Short does a lot of work for you TODAY, but long does work FOREVER.

Both have their purposes.