I was surfing Linkedin and saw the announcement of a book launch.

The book title is AUDACIOUS!

It was one most insightful book launches I attended with some great people who joined Mark Schaefer. I was at AWE!

I scribbled some notes from the conversation:

Marketing is shifting from the usual old-school tactics to bold, human-centered experiences.

The book and discussion push for taking risks, connecting emotionally, and breaking free from marketing that feels stuck in the past.

The key to success? Creating moments of awe, telling great stories, and shaking things up strategically—while using AI as a helpful tool, not a replacement.

Brands that move beyond traditional ways and get their customers to spread the word will be the ones that win in this new marketing game.

I am getting the book!! Mark Schaefer