JP Castlin 

@strategyinpraxis
Consultancy exec turned independent strategic management type with a penchant for the complex. Creator of NSM, the ABCDE framework, and Idun. As seen on stage, on TV, in books, in newspapers, in columns for MarketingWeek, and so on.
3.9K+ subscribers
Strategy in Praxis
Strategy in Praxis
By JP Castlin
Incoherent ramblings about complexity-coherent strategy.