Consultancy exec turned independent strategic management type with a penchant for the complex. Creator of NSM, the ABCDE framework, and Idun. As seen on stage, on TV, in books, in newspapers, in columns for MarketingWeek, and so on.
Consultancy exec turned independent strategic management type with a penchant for the complex. Creator of NSM, the ABCDE framework, and Idun. As seen on stage, on TV, in books, in newspapers, in columns for MarketingWeek, and so on.