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Utpal Dholakia
Marketing professor at Rice University, pricing & marketing research expert.
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Utpal Dholakia
@thepricingconundrum
Marketing professor at Rice University, pricing & marketing research expert.
The Pricing Conundrum
By Utpal Dholakia
Providing insight into pricing concepts and strategy, best practices, case studies, & academic pricing research from a variety of industries.
theCXchallenge
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