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Utpal Dholakia
Marketing professor at Rice University & independent consultant. Writes about marketing and consumers.
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Utpal Dholakia
@thepricingconundrum
Marketing professor at Rice University & independent consultant. Writes about marketing and consumers.
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The Pricing Conundrum
By Utpal Dholakia
Providing insight into pricing concepts and strategy, best practices, case studies, & academic pricing research from a variety of industries.
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