Utpal Dholakia

@thepricingconundrum

•

Marketing professor at Rice University & independent consultant. Writes about marketing and consumers.

722 subscribers

The Pricing Conundrum

By Utpal Dholakia

Providing insight into pricing concepts and strategy, best practices, case studies, & academic pricing research from a variety of industries.

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts