Utpal Dholakia | Substack

Utpal Dholakia

@thepricingconundrum

Marketing professor at Rice University & independent consultant. Writes about marketing and consumers.

714 subscribers

The Pricing Conundrum

The Pricing Conundrum

By Utpal Dholakia

Providing insight into pricing concepts and strategy, best practices, case studies, & academic pricing research from a variety of industries.

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