Facebook: 3.2 billion users.

YouTube: 2.85 billion.

Instagram: 2.2 billion.

Threads: 400 million.

Substack: 20 million active subscribers. 🤯

Substack is roughly 1/160th the size of Facebook.

It's TINY compared to these platforms — and that's exactly why it's the opportunity of a lifetime right now.

But here's the best part: Substack gets 125 million monthly website visitors.

That means there are over 100 million people browsing, discovering, and reading who haven't even subscribed to anyone yet. They're looking for their person.

Meanwhile on Threads, the average user spends 4 minutes a day on the app. Four minutes.

Your Substack readers are spending 8, 10, 15 minutes sitting with YOUR words. That's not passive scrolling, that’s relationship-building.

Paid subscriptions doubled from 2 million to 5 million in just over a year.

This platform is nowhere near saturated — it's barely getting started.

You're already here, so you're early.

But now's the time to get busy building 💪