I love how radically honest this show is about who Gucci’s audience is. How instead of trying to build distance from what is essentially “rich trash” clientele, demna leans into it, even though it’s not pretty! You can tell he gets them too. He’s building on something deeper than starterpack memes. The provocation here is a lot more conceptual that it was at Balenciaga. Whether or not you like the archetypes, you kind of can’t help but think that the show was cool.

they are either cartoonishly beefy or scarily (scarily!) thin but that’s also the gag? the commentary? you know what i mean??

lots of beautiful luxury pieces - very tom ford, but also very demna, very gucci! i need that cunty 90s jacket in brown. I’ve wanted one!

and Kate - ugh stunning moment. the music? the sparkle? i gasped