Make money doing the work you believe in

I catch my clients off guard with this one question:

Not "What do you want?"

Not "What's the challenge?"

I ask,

"What are you orienting around?"

Silence usually follows.

Not because they don't have an answer.

Because they've never been asked the question.

The longer I coach, the more I think our lives are shaped less by our goals than by what we're unconsciously orienting toward.

Jul 11
at
11:24 AM
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