“This is why attacks on drag shows, schools, and immigrants spread like wildfire—not because people are watching Tucker, but because someone in their community shared something emotional, visual, and persuasive.”

This was a great read, but points like this don’t contend with structural considerations. They also spread like wildfire because the economic logics powering big platforms are designed to move emotional and visual content further. There’s only so much strategizing you can do when the machinery of the modern internet has an almost native, built-in force multiplier for reactionary ideas. Doesn’t negate the point about community, but I think it’s bigger than that.