Rothy’s has, according to InStyle, become fashion’s latest obsession, thanks to its viral Mary Jane flats and chunky clogs. Once seen as practical commuter shoes, the brand is now resonating with both Gen Z and millennials by leaning into trend-forward silhouettes, like raffia espadrilles. I have a pair of the mary janes — I was influenced a few years ago by Erika Veurink — and I’m extremely curious how much of the “Rothy’s are chic, actually” conversation is being driven by brand sponsorships and influencer seeding.