"Write like you want to be understood, not admired.

Avoid jargon, metaphors, and fluffy intros. Favor specific, direct, plain-spoken answers that align with how users phrase questions. This improves semantic match quality during retrieval."

This about sums it up, but you could also just tl;dr the whole article with "write for the machines, not the people."

What an uninspired digital world we are building.

Thx for the article Duane, very insightful.