if you want a masterclass in branding + story telling, look at this image. trump, in the situation room, still wearing the mission on his head. he never strays. never muddies the message.

for any aspiring story teller, you have to find your axis just like this & spin the entire universe around it. whether you like him or not is irrelevant, trump’s running one of the most consistent narrative operating systems ever deployed in public.

here is how i think about story telling in the age of ai for your company.