Lt Gen Chauhan’s article begins with a metaphor “The Second Flush” that reminds us that true influence is brewed over time—with precision and depth. Lt. Gen Chauhan’s inimitable style engages even a layperson like me in an article that is pure strategic alchemy…To quote, “India requires a new institutional body that blends the academic rigour of the Indian Institute of Mass Communication's Strategic Communications programme with ISRO's technological prowess.”