I must admit. There are have been times when I've fallen for the allure of a dupe. Be it jerseys, shoes and smart watches, the possibility of getting an experience close enough to that of original at the fraction of a cost, made me go for it.

This piece opens up the aspects of dupe industry that I didn't know before - Why IP laws are not always equipped to protect orignal from dupes in an e-com world, how brands are going after dupes more aggressively than ever and how dupe.com is giving more options to consumers than ever.