I recently listened to Steve Kerr & Mikel Arteta, two champions, discuss how they win.

They didn't mention Automation, Workflows, or "doing more with less."They talked about the foundations: 👇

1/ Providing Relentless Clarity for the team.

2/ Getting to know each team member, their stories, and their motivations.

3/ The raw power of Human Connection.

It was a needed reminder!

I’ve seen too much advice lately (often from non-marketers) saying there’s no need for CMOs or VP of Marketing anymore, just people who know how to use AI tools. I couldn't disagree more. We can really do amazing things with AI. But AI cannot define a vision, build a culture, inspire a team during tough times or win a championship. At least not yet 😉.

I unpacked the three key leadership lessons from Kerr and Arteta in my newsletter. 👇