I feel like the other thing feeding into this is the focus on big or popular authors, or celebrity authors. I’m not one who reads something because it’s popular, or because ‘everyone else’ does (tried that and now I hate it). It’s probably why the genre authors or mid list authors don’t get the attention they should. I have found that there are some people who get very upset if you don’t want to read the popular authors because you surely must as a reader or if you like the genre they write in!