I have never been a fan of these kinds of listicles b/c, as you say, they are self-promotional. Also, the "best of" tend to be people who paid or are friends, or a popularity contest.

I do wonder if we can still do comprehensive listicles that provide a ton of value. For example: 10 things about GEO you should know (featuring experts). An article like that with lots of SME quotes and even a sort of roundtable type of article where ten SEO experts weigh in on GEO.

I am willing to be that that will still be effective.

Otherwise, I will search for the top DJs in NYC. Know anyone?