When I was leading the agency, I remember reading something like this in one of Doug Conant’s articles, and it was such an unlock

• Stop doing work other people can do. Even if you’re better at it. Even if it’s faster when you do it. If someone else can do it at 70% of your level, let them. You’re not scalable if you’re still the one doing it.

The next thing I figured out was not allowing people to do that was perceived as a lack of trust. As soon as I began opening up to this, not only did our output improve, our culture improved too.