People often point to the success of Tesla often forget about the EV-1. This was an electric car from two decades before. By all accounts drivers who had them loved them unfortunately GM on leased them. Then when congress made owning an SUV cheaper by allowing them to be classified as work vehicles and depreciated over 3 years, the die was cast and GM recalled and shredded the EV-1s. So the knowledge was there but the incentives got twisted and perverse. I’m sure big oil had a major influence.

One of our hopes going forward could be to challenge all new designers to think like the Fremen from Dune. They literally conserve every drop of water, to the point of “reclaiming” someone’s water when they die. We need that type of approach to water usage to get people to engineer a better way. Help me spread the word and challenge people to “Think like a Fremen.”