Everything you've said is correct.

But attribution isn't dead. BAD attribution might dead (and thank goodness…it was long overdue), but marketing leaders are going to continue 'doing attribution' in their heads, even if they don't call it that. They have to, because their job requires making decisions about what to do/stop doing, and those have to be informed by SOMETHING…even if it's just experience-informed instinct.

AI makes it possible to answer better questions. That's the real solution here.