Make money doing the work you believe in

A very thought-provoking article, Adam. Thank you. You’ve elegantly articulated something that I’ve been agonising over for a long time.

It’s a debate that comes back to the Stockholm Resilience Centre’s planetary boundaries model. You cannot fight climate change and ecosystem breakdown by exceeding a different planetary boundary to the one you were exceeding before.

I feel the same way when I hear a wine producer proudly talking about how many truckloads of stones and rocks they had to remove to plant a vineyard in an impossible location to which thousands of metres of irrigation pipes will have to be run from a vital river. When will the question of whether to establish a new vineyard at all become a moral imperative?

May 10
at
2:49 PM
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