“For years climate action was often framed around sacrifice, restraint and guilt. ‘Stop flying!’ ‘Don’t eat meat!’ ‘Consume less!’”

I do disagree that these are frames of sacrifice, restraint and guilt. These are legitimate and connecting actions and they are collectively effective at reducing emissions, abusing nature less and being of service to life on earth.

Connection and kindness is absolutely rife in the vegan community.

People are more inclined to disparage one for not flying than flying.

Consumption awareness is resource awareness, inequity awareness, extraction awareness.