Glad to see verified human data as an essential asset. It also looks like restech companies need to have their services ready to be integrated into an automated system. For us that means not just having a self-service project launch website but an api connection.

For better or worse, it seems the market would eventually just be 3-4 big companies that own the full process plus some leaders in specific verticals. If you focus on a piece of the puzzle, it's just a question of when you agree to be acquired. That has interesting implications for funding.

The most interesting part will be setting decision rules because there isn't really much data now, as far as I know, to say, "the research said x, we decided to do y, and z happened." CRM data could work, I suppose, where it's granular enough. Any survey admin platforms currently integrated with Salesforce? Because that will seem to become the norm.