Here’s a summary of what’s changing in the fashion industry right now — and why it matters.

You used to Google it, open eight tabs, compare, buy. That funnel is being replaced. 39% of shoppers now use AI to make purchase decisions — and #AI hands you back one answer.

You can’t pay your way into that answer. Google ranked you by spend, AI instead pulls from Reddit, forums, independent publications.

Examples of this is:

Asos launched a stylist inside ChatGPT, Amazon blocked OpenAI ‘s crawler. The infrastructure of discovery is being rebuilt.

Data source: Create Scale

#aishopping #fashionai #dataanalytics #dataanalyst