The comfort of "us" breeds hostility to "them", so the anti-social poison infects and spreads. Despite mass education, the degradation of the legacy media (now less of an honest broker than ever) means we still face "feelings" as dominant in the official discourse, reflecting experiences or beliefs formed over a long period, impervious to truth, and fostered by vested interests. Fortunately the revelation of the truth of genocide is now apparent to large numbers, who expect their leaders to respond. But how do we connect with the "fed up" voters, prioritising their local concerns over Gaza but viscerally anti- towards parliamentary politics?